A diagnostic view
A clear account of what is creating friction, what is merely a symptom and where the strongest opportunity sits.
A focused strategic sprint
Find the decision before funding the delivery.
For important problems that are still surrounded by competing opinions, disconnected evidence or an unclear brief.
What Diagnose does
Diagnose creates shared certainty before a larger commitment is made. A senior Prism team gets close to the evidence, the people and the commercial tension, then turns what it learns into one practical route forward.
- You leave with
- Diagnosis · priorities · action plan
- Working rhythm
- Focused sprint
- Typical duration
- Typically 2–4 weeks
- Senior team
- Senior strategy lead with the relevant creative and insight specialists
- Indicative investment
- Planning guide: £4k–£8k + VAT
- How to use this guide
- A planning indication, confirmed only after the scope, dependencies and delivery responsibility are agreed.
Recognise the moment
This route is
built for.
The route should match the decision the organisation needs to make, not simply the output it has been asked to buy.
- 01Unclear priorities
- 02Stuck propositions
- 03Competing internal views
- 04A brief that keeps changing
How the work moves
Clarity first.
Momentum next.
A practical sequence keeps decisions visible and prevents the work from fragmenting as more people and disciplines become involved.
- 01
Gather the signals
Review the available evidence, customer journey, current work and the assumptions already shaping the conversation.
- 02
Align the viewpoints
Bring the right people into a focused working process so disagreement becomes useful rather than slowing the decision.
- 03
Define the move
Name the real problem, decide what matters first and shape a brief the organisation can confidently act on.
What becomes tangible
Useful beyond
the presentation.
Every output is designed to improve the next decision and remain usable by the people responsible for carrying the work forward.
Agreed priorities
A practical sequence that protects the most valuable move from competing requests and unnecessary activity.
A decision brief
A usable brief and action plan for the next phase, whether Prism delivers it, your internal team does, or both work together.
The decision this enablesA confident decision about what to change, why it matters and where to invest next.
Relevant client stories
See the route
inside the work.
Selected examples where this way of working helped turn complexity into a clearer commercial move.
Project overview · Published scope
Business services · Positioning · Digital ecosystem · Content
Beboc
Complexity made usefulGiving a broad technology and business-services portfolio one clear digital story, so complex capability becomes easier to understand, navigate and buy.View project ↗
Client story · Approved perspective
Energy compliance · Positioning · Digital product · Conversion
PowerShield
Capability unlockedA regulated proposition reframed around the commercial capability it unlocks for electrical professionals.Pivotal move · Lead with unlocked capabilityView case study ↗
Project overview · Published scope
Connectivity · Product story · Digital experience · Growth
Discover Reach
Field work, connectedTurning a capable field-service platform into a direct, outcome-led story for organisations that need to install better, faster and more safely.View project ↗Illustrative delivery plan · Not a client case study
What this could
look like.
A fictional B2B business has three competing explanations of its offer and needs one brief everyone can work from.
This invented example explains the working sequence. It is not a promised schedule or evidence of a client result. Scope, access and approvals determine your project plan.
- 01
Week 1 · Establish the problem
Review the website, sales presentation and available customer evidence. Speak with the decision-makers and map where their explanations diverge. Output: an evidence map with assumptions clearly marked.
- 02
Week 2 · Choose the direction
Explore alternative propositions and review them against the audience need. Resolve the most important disagreements. Output: a message hierarchy and a record of the decisions behind it.
- 03
Week 3 · Make the brief usable
Prioritise the changes, identify dependencies and define how success could be measured. Output: a delivery brief and a 90-day action plan with proposed owners.
Useful answers
Before we
begin.
Do we need to arrive with a finished brief?
No. Diagnose exists for the moments when the brief itself needs work. Bring the context, the tension and the evidence you already have.
Does the sprint commit us to a larger Prism project?
No. The output is designed to be useful in its own right. If Prism is right for the next phase, the decision brief gives that work a stronger start.
How long does Diagnose take?
The rhythm depends on the number of stakeholders, the evidence available and the decision at stake. We agree a focused scope before the work begins.
What do we need to contribute?
Bring the decision you need to make, existing research or performance evidence, and access to the people who can explain the problem. Identify one person to coordinate feedback and approval. We agree any interviews, workshops and access requirements when scoping the sprint.
What sits outside the sprint?
Diagnose defines the next move; it does not automatically include a rebrand, website build or campaign launch. New research, specialist testing or additional stakeholder groups need to be identified in the scope. The proposal sets out the included activities and any separately priced work.
What happens at handover?
The decision brief and action plan provide the starting point for delivery by your team, Prism or another partner. Before starting, agree the document formats, review meeting and any follow-up support you need. Further delivery is a separate decision.
A useful first conversation
Bring us the tension.
We'll shape the route.
Tell us what needs to be different. If Diagnose is not the right starting point, we will say so and recommend the one that is.
Discuss Diagnose ↗