PRISM MEDIA

The Prism Signal

Find the blockage.
Make the next move.

Six questions. Three connected lenses. One useful view of where Design, Marketing and Insight are helping or holding back commercial momentum.

A useful result before a sales conversation

See the signal.
Know what to do with it.

Illustrative sample · Not a client assessment

Connection is the first blockage.

Imagine a business with a credible offer but inconsistent website, campaign and sales messages. Its answers suggest that customers may have to assemble the value for themselves.

Potential cost
Customers may encounter conflicting promises or unclear next steps.
First move
Agree one commercial promise and trace it through the whole decision journey.
Recommended route
Diagnose · focused strategic sprint
Three actions to test
  1. Map the promise and next step across the website, one campaign and a sales presentation.
  2. Agree one message hierarchy and update the most important inconsistencies.
  3. Ask prospective customers to explain the offer and next step in their own words; use their responses to choose the next change.
Relevant work
Charge Wizard: connecting product choice with installation ↗

An example of a connected customer journey, not evidence for this fictional assessment.

Your live result is based on your answers. If you request a conversation, a senior Prism lead reviews the context before responding.
01FastSix focused questions02ActionableA blockage and practical next move03PrivateNo email unless you request your result
The Prism Signal · No sign-up

See where momentum is getting lost.

Six focused questions read your organisation through three connected lenses. You will leave with a directional score, the blockage to address first and a practical next move.

DesignMarketingInsight
01 / 06Clarity

How quickly does the value become obvious?

Can a new customer explain what makes you different after ten seconds?
0 of 6 answered