The Prism Signal
Find the blockage.
Make the next move.
A useful result before a sales conversation
See the signal.
Know what to do with it.
Connection is the first blockage.
Imagine a business with a credible offer but inconsistent website, campaign and sales messages. Its answers suggest that customers may have to assemble the value for themselves.
- Potential cost
- Customers may encounter conflicting promises or unclear next steps.
- First move
- Agree one commercial promise and trace it through the whole decision journey.
- Recommended route
- Diagnose · focused strategic sprint
- Three actions to test
- Map the promise and next step across the website, one campaign and a sales presentation.
- Agree one message hierarchy and update the most important inconsistencies.
- Ask prospective customers to explain the offer and next step in their own words; use their responses to choose the next change.
- Relevant work
- Charge Wizard: connecting product choice with installation ↗
An example of a connected customer journey, not evidence for this fictional assessment.
See where momentum is getting lost.
This is a self-assessment, not an automated website scan. Choose one answer for each of six questions, then select Next question. Your answers produce a score and suggested priorities. Progress is saved in this browser for 30 days when browser storage is available.
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How quickly does the value become obvious?