Client story
01 · EV charging · Strategy · Ecommerce · Product experienceVisit client website ↗
Turning a technical, high-consideration purchase into a guided journey from choosing the right charger to getting it installed at home.
The challenge
Home charging comes with unfamiliar products, surveys, tariffs, grants and installation questions. The experience needed to make a complex purchase feel reassuringly straightforward.
The decision
Customers do not want to become EV infrastructure experts. They want to know what fits their home, what it costs and what happens next.
The approach
Make certainty the product. A curated shop, a rapid recommendation wizard and an installation story work together as one confident route to charging at home.
The change in one view
A technical purchase reorganised around three customer questions and one continuous route from product choice to installation.
- Starting tension
- Too many unfamiliar decisions
- Pivotal move
- Make certainty the product
- Delivered system
- Strategy, ecommerce, recommendation and installation journey
The pivotal decision
Customers do not want to become EV infrastructure experts. They want to know what fits their home, what it costs and what happens next.
From proposition to experienceOne connected system
- 01Customer journey and proposition
- 02Ecommerce experience
- 03Interactive charger recommendation wizard
- 04Content, FAQs and nationwide service journeys
What changed
Make certainty the product. A curated shop, a rapid recommendation wizard and an installation story work together as one confident route to charging at home.
ONE IDEAPlug into simpleDelivered as one system
From decision
to expression.
- 01Customer journey and proposition
- 02Ecommerce experience
- 03Interactive charger recommendation wizard
- 04Content, FAQs and nationwide service journeys
What the work made tangible
03Questions in the recommendation journey
01Connected shop-to-install experience
04Core delivery streams brought together
These figures describe the structure of the delivered customer journey, not conversion or revenue uplift.
Approved client perspective
“Prism made a technically involved service feel simple, confident and ready for a national audience, without losing the expertise behind it.”
Charge WizardVisit the live experience ↗
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