Project overview
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Shaping a more recognisable editorial world for conversations about place, progress and the people making change happen.
The challenge
A growing interview format needed more than a repeatable graphic. It needed an identity and content system capable of making each conversation feel part of a bigger point of view.
The decision
Audiences return when individual episodes build a recognisable body of thinking, where the format, guests and visual language all signal what the series stands for.
The approach
Give every idea somewhere to go. A confident editorial identity and reusable episode system connect discovery, recognition and the conversation itself.
Delivered as one system
From decision
to expression.
- 01Editorial proposition and visual direction
- 02Episode and guest content system
- 03Channel and discovery assets
- 04Reusable social and promotional formats
What the work made tangible
01Recognisable editorial world
MULTIChannel-ready content system
EVERYEpisode connected to the wider story
These details describe the scope and structure of the work, rather than measured commercial results.
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