Creative direction
A recognisable organising idea with the verbal and visual decisions needed to hold the work together.
A defined creative project
Make the change visible, usable and ready to move.
For a new proposition, brand, website, product experience or campaign that needs one clear commercial outcome.
What Create does
Create turns an agreed direction into a distinctive system people can recognise and use. Strategy, creative thinking and delivery stay connected, so the promise, experience and launch do not drift into separate pieces of work.
- You leave with
- A launched, usable system
- Working rhythm
- Defined project
- Typical duration
- Typically 8–16 weeks
- Senior team
- Senior strategy and creative leads with the specialists required to launch
- Indicative investment
- Planning guide: £12k–£40k + VAT
- How to use this guide
- A planning indication, confirmed only after the scope, dependencies and delivery responsibility are agreed.
Recognise the moment
This route is
built for.
The route should match the decision the organisation needs to make, not simply the output it has been asked to buy.
- 01Repositioning
- 02Brand and website change
- 03Product or service launches
- 04Campaign platforms
How the work moves
Clarity first.
Momentum next.
A practical sequence keeps decisions visible and prevents the work from fragmenting as more people and disciplines become involved.
- 01
Set the direction
Agree the proposition, audience, desired change and creative standard before production starts to multiply.
- 02
Make it tangible
Bring language, design and experience together early enough for the strongest idea to be seen, tested and sharpened.
- 03
Build and launch
Develop the chosen direction into a coherent set of assets, journeys and tools ready for real-world use.
What becomes tangible
Useful beyond
the presentation.
Every output is designed to improve the next decision and remain usable by the people responsible for carrying the work forward.
The designed system
The brand, digital experience, campaign or product components agreed in the project scope.
Launch readiness
Usable assets, guidance and a clear activation plan so the work survives beyond the presentation.
The decision this enablesA coherent launch or change that feels distinctive to customers and practical for the people responsible for delivering it.
Relevant client stories
See the route
inside the work.
Selected examples where this way of working helped turn complexity into a clearer commercial move.
Client story · Approved perspective
EV charging · Strategy · Ecommerce · Product experience
Charge Wizard
Plug into simpleA technical purchase reorganised around three customer questions and one continuous route from product choice to installation.Pivotal move · Make certainty the productView case study ↗
Client story · Approved perspective
Business support · Brand · Service design · Digital experience
WorkWise
Every call countsA call-handling service turned into a clear promise busy businesses can understand and act on quickly.Pivotal move · Sell protected momentum, not call handlingView case study ↗
Client story · Approved perspective
Experiences · Brand world · Experience · Digital platform
Imagination Street
Make space happenGiving a characterful venue and community concept a digital world that helps people picture what their own event, workshop or gathering could become.View project ↗Illustrative delivery plan · Not a client case study
What this could
look like.
A fictional technology business has an agreed proposition but needs its brand and website to explain the product more clearly.
This invented example explains the working sequence. It is not a promised schedule or evidence of a client result. Scope, access and approvals determine your project plan.
- 01
Weeks 1–3 · Define and test
Agree the key journeys, content responsibilities and creative direction. Test a prototype with representative users before committing to the full build. Output: a chosen direction and prioritised page plan.
- 02
Weeks 4–8 · Design and build
Develop the visual system, write the agreed content and build the priority journeys. Review working pages at defined checkpoints. Output: a testable website and reusable brand components.
- 03
Weeks 9–12 · Prepare and launch
Complete agreed accessibility, browser, performance and enquiry checks. Prepare redirects, measurement and handover. Output: a launch checklist, usable assets and a support plan.
Useful answers
Before we
begin.
Can Create begin with an existing strategy?
Yes. We can work from a strong, agreed direction or use a short discovery phase to resolve any gaps before creative development begins.
Can Prism work alongside our internal or specialist teams?
Yes. We define ownership early, then protect one shared direction across client teams, technical partners and other specialists.
How is the project priced?
Pricing follows the change, scope and delivery responsibility, not a generic channel menu. We define the work and commercial terms before the project starts.
What will you need from our team?
A decision-maker, consolidated feedback and access to the relevant brand assets, content and systems. The project plan should identify who supplies copy, imagery and technical access, who approves the work, and when those inputs are needed.
What if the scope changes?
New requirements need a clear decision about their effect on cost, timing and other deliverables. Agree the approval process in the proposal, including review rounds and how additional work will be scoped. Hosting, software licences, paid media and third-party production should be itemised rather than assumed to be included.
What happens after launch?
Agree the handover materials, account access, training and support arrangements before the project begins. The proposal should distinguish launch support from ongoing maintenance, content changes and optimisation, and set out ownership and any third-party licensing restrictions.
A useful first conversation
Bring us the tension.
We'll shape the route.
Tell us what needs to be different. If Create is not the right starting point, we will say so and recommend the one that is.
Discuss Create ↗