PRISM MEDIA

Project overview · 15

Unity Homes logo
Unity Homes

Confidence in choosing care

A clearer digital experience for Unity Homes, a care home group, helping prospective residents and their families understand the homes, explore everyday life and take the next step towards a conversation about care.

Digital experience · Care homes · Family enquiriesCare homes
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The challenge

Choosing a care home is a personal decision, often made under pressure. Prospective residents and families need clear information about individual homes and a straightforward way to ask questions, without feeling pushed through a sales journey.

The decision

The decision is about people, not property. Before making an enquiry, families need to picture everyday life, understand what to ask and feel comfortable speaking to the team. Reassurance comes from useful, specific information rather than broad promises.

The approach

Make choosing care feel more approachable. Bring each home, its people and daily life into a clear digital journey, with accessible information and visible routes to contact the team or discuss a visit.

Delivered as one system

From decision
to expression.

  1. 01Resident and family enquiry journey
  2. 02Care home information architecture
  3. 03Responsive digital experience
  4. 04Home profiles and contact pathways

What the work made tangible

CAREA care-led story, not a property listing
PEOPLEResidents and families at the centre
CLEARRoutes to questions, conversations and visits

These details describe the scope and structure of the work, rather than measured commercial results.

Thinking connected to this work

See the decisions behind the outcome.

Explore the wider principles that shape how Prism turns a commercial tension into connected work.

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